![]() ![]() ![]() In the case of Nestle, Nestle’s Mineral Water and Nestle’s Nescafe Coffee fall in the Star quadrant of the BCG Matrix of Nestle. The products or business units that have a high market share in high growth industry are the stars of the organization. The product requires very less investment to maintain its market share and fight off any competition. With a market share of 80-85 %, Maggi Noddles holds a very strong hold in the market and have high customer loyalty. For Nestle, there is one product that has undoubtedly been the Cash Cow and its Nestle’s Maggi Noddles. ![]() Cash Cows:Ĭashcows are the products that have a high market share in a market that has low growth. Let’s check out the BCG Matrix of Nestle and what products of the company fall under what Quadrant. Interesting read: How to develop an effective SEO strategy using theme cluster model ![]()
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